Understand your customers by having a single source of truth

By merging your data from different systems Data Talks’ Customer Data Platform makes it possible for you to achieve a single source of truth for your marketing data. In the single source of truth, Data Talks’ unified customer profile view, all of your data across different touchpoints will be merged and visualized into one and the same customer profile.

Achieving this will ensure that you are working with the most accurate and up-to-date understanding of your customers, which is key to delivering the best customer experience. A unified customer view allows you to analyze customer behavior to better target and personalize future customer interactions. Based on the data in your unified customer view, you’ll be able to predict customer behavior and preferences.

Having a unified customer view makes all the difference for succeeding with your marketing efforts as it will allow you to create engaging and personalized campaigns. Without it, you won’t be able to understand your customers to the extent that you need to in a digital world.

Animation showing scattered data sources

Discover Data Talks Customer Data Platform

How Data Talks CDP can act as your single source of truth for understanding your customers in six easy steps.

Step 1

Data Talks CDP can integrate with any of your online and offline sources to gather all data around your customers’ characteristics, transactions, behaviors, and preferences.

Step 2

The more customer data that’s collected in Data Talks CDP, the more relevant and personalized your marketing will be.

Step 3

Data Talks CDP allows you to decide how data coming from different systems will be treated to create a unified profile view. In your unified customer view, you can track how the person performs in relation to your most important KPIs.

Step 4

You define the unique identifier for your customers, and Data Talks CDP leverages a detailed view of the unified profile that you can analyze, target and act on.

Step 5

Data Talks CDP enables you to look into inter-relationships between your profiles and can identify which customers have a relationship with each other, and the nature of the relationship. Track how specific profiles perform on your KPIs and which identities they have across your connected systems.

Image showing relationships between profiles

Step 6

This will allow you for a smart, unprecedented targeting and acting strategy that will increase your engagement even more.

Arrow-up