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The role of Customer Experience in E-commerce and Retail

“Ecommerce isn’t the cherry on the cake, it’s the new cake” - Jean Paul Ago, former CEO at L’Oreal (Diginomica,…

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How to create an exceptional supporter experience for sports businesses

The question of how to create an exceptional supporter experience for sports business is relevant now more than ever. So,…

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Protecting our clients’ data – policy & procedures

In alignment with Data Talks' commitment to the privacy and protection of customer data, we have developed a comprehensive Information…

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Checklist: how to identify the real CDP solutions (from the wannabes)

It has become a buzzword. Customer Data Platform (CDP), I mean.    The term is increasingly used by marketers, both…

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How to use Social Sentiment to boost your Marketing and Product development [use case]

Table of Contents 1. What is Social Listening 2. What is Social Sentiment 3. How to measure social sentiment 4.…

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9 CDP Misconceptions Clarified

Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion…

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How to choose the best Customer Data Platform – the ultimate guide

Table of Contents What is a Customer Data Platform? Why use a Customer Data Platform? When is the right time…

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Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution

To build or not to build.   This is probably the big question that comes to mind when IT and…

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Do I need a CDP? + 3 use cases to get started

87% of consumers want a more consistent customer experience.   They expect one-to-one communication, requiring you to know what they did…

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How to find entertainment business  lookalikes on your best customers

You’re in the entertainment industry, right? And you want to find more loyal customers to your amusement park, festival, trade…

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Benefits of a Customer Data Platform: what all marketers should know

Do you know what a Customer Data Platform (CDP) is? Don't worry, not many marketers actually know what it is.…

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What Is Marketing Automation And Is It Worth Investing In? (Including Examples)

You've heard about marketing automation, right? Maybe you know what it is. Maybe you kind of know but aren’t sure how…

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