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Learn about everything sports, data and our Sports Customer Data Platform on our blog

24/7 fan: how sports organizations can adapt to them

24/7 fans are the new standard fans of the sports world. They want to access your sports organization and your…

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Sports and society: how sports organizations can play their part

Sports and society - what an intricate relationship. Research continues to prove that this relationship yields significant benefits for everyone…

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Three Key Principles of the Use of Data in Business

Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a post for their blog in…

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Fan experience: how you can optimize it 

Fan experience - how can you optimize it and ensure each fan receives engaging experiences no matter when and where…

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How to create a hyper-personalized sports marketing campaign

What do we mean when we refer to a hyper-personalized sports marketing campaign? And why is it so important that…

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Data driven culture: it matters more now

As the naturalist and biologist Charles Darwin once said, “it is not the strongest or the most intelligent who will…

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CDP use cases women’s clubs should leverage immediately

So the UEFA women's Euros attendance proved once and for all that women's sports are in demand. Records after records,…

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Why settle for an OK vendor when you can get the best CDP vendor?

So, you have done your research about CDPs. You know what they are and why you need to implement one.…

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Catapult your supporter lifetime value

You love your supporters. They have been with you through thick and thin and they keep your sports organization afloat.…

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Supporter insights: how you can turn them into revenue

Supporter insights - how can they translate into revenue? And how can you gain access to them? Digitalization has led…

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360-degree approach: why your sports organization needs one

A 360-degree approach - have you stumbled upon this concept before? If you have, then you should keep on reading.…

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KPIs in Sports: 6 reasons why you need them

Working data-driven is currently all the rave, for a good reason. Have you started on your journey to ensuring that…

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