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How Data Talks CDP helped Västerås IK increase its B2C revenue by 30%

In this interview, we sat down with Kevin Johansson, who works as the business to consumer manager at Västerås IK,…

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Boost sponsorship value: 2 surefire ways to do it

Do you want to learn how to get the best sponsorship deals and feel confident while doing so? Then you…

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Data collection: Why a CDP is your best choice

Data collection - why does your data collection process matter? Today, there is more data than ever before. It is…

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Football is Everywhere talk steps to better sports

We sat down with Football is Everywhere founder Pato Jerzak. Our mission? To bring her story to you our beloved…

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Data sports organizations shouldn’t ignore

Did you know that data is one of the most valuable assets an organization could ever have? Unfortunately, this is…

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The Power of Sustainability in Sports

The sports industry is a major player in the world economy and one of the most powerful industries. Sports generates…

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First-party data strategy: 5 reasons you need one

What is first-party data? And why should sports organizations prioritize having one? To answer these questions, this blog post will…

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Obstacles women face in sports today… still

Do you know why you should read this blog post? Even if you are not a woman? Because the issue…

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7 Ways To Have Loyal Fans: The Secret Strategies All Teams Use

Loyalty is the key to having die-hard fans. The more invested your fans are in your team, the more likely…

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Winning on and off the field: a PAOK FC story

Winning on and off the field is every sports organization's dream. One such sports organization that dared to dream and…

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How to choose the best Customer Data Platform – the ultimate guide

Table of Contents What is a Customer Data Platform? Why use a Customer Data Platform? When is the right time…

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Fan segmentation: How sports organizations can win their most high-level fans

Fan segmentation - does this ring a bell?  Whether you have encountered it before or it is the first time…

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