Market Trends

All eyes are on the FIFA Women’s World Cup 2023. Especially after the huge success

New year, new season, new trends! At this time of the year, everyone is filled

“Numbers speak for themselves” – you heard this saying right? This is something that well

Sherlock Holmes once said “It is a capital mistake to theorize before one has data”

Community-building in sports – it’s the talk of the global town, if you will. More

Generations come and generations go. And with them, come changes. Changes that, in fact, affect

As the naturalist and biologist Charles Darwin once said, “it is not the strongest or

Gen Z fans – who are they, and why should sports organizations care about them? 

The sports industry is a major player in the world economy and one of the

Loyalty is the key to having die-hard fans. The more invested your fans are in