Product Features

Build a customer 360-degrees view

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Data Talks CDP can integrate with any of your online and offline sources to gather all data around your customers’ characteristics, transactions, behaviors and preferences. The more data we collect for your customers, the more relevant and personalized strategy you can build on them. Data Talks CDP allows you to decide also about how data coming from different systems will be treated to create a unified profile view.

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You define what the unique identifier for your customers is and we make sure to leverage a detailed view of the Profile that you can analyze, target and act on. And this does not stop here. Data Talks CDP offers you the opportunity to look into inter-relationships between your Profiles identifying which customers are related to each other. This will allow you for a smart, unprecedented targeting and acting strategy that will increase your engagement even more!

Features

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Collect Data from Online and Offline Sources about your customer’s transactions, behaviors, preferences, personal details and demographics.

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Track how the person performs in the most important KPIs.

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Track Customer Journey by following all transactions, online and offline visits to the store.

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Get analytics regarding your Marketing efforts to the customer.

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Track relationships between Profiles.

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Get Predictions about the next action of a Profile.

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See all the audiences that a person belongs to, and how she compares with the segment on different metrics.

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Track all identities gathered in Data Talks CDP about one customer.

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Targeting the right audience

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Target the right person at the right time offering the right product. With the Segmentation feature of Data Talks CDP, you can now segment your audience and act on it right away without involving any more resources!

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Combine behavioral and transactional data together with the most important KPIs of your business to segment your customer base and act accordingly through a variety of communication channels such as Email, SMS and Ads.

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Segmentation Builder comes with a few pre-built attributes and calculations that are related only to your business, and on top of that, you have full control to create and use any important calculation to segment your customers.

Features

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Pick as many conditions as you like to define a Segment. Look at the Total Revenue of your customers, their purchase frequency, their favorite product or their age and gender and create the segment of your next big campaign!

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Share the information of your segment to various third-party systems to achieve omnichannel communication.

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Define real-time or one-time segmentation. Recalculate which of your customers should belong to the segment in a frequent manner and share the newly imported profiles with other systems, or create a one-time segmentation for ad-hoc targeting and action.

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Export the Profiles of the created segment to a file for further processing on your end.

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Define KPIs to Analyze the performance of the Segment. Once you set up the rules to build the audience of your choice, you should set up a few KPIs that will show how effective your actions towards that audience are. Keep track of how the segments you create are performing in contrast to the rest of your customers on your most important KPIs.

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Get a list of all the Profiles. You can quickly check what Profiles are included in each segment without the need of exporting and processing any data on your end.

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Manual Segmentation of your customer base is a powerful tool as long as you have a good understanding of your customers’ data. However, there is always the case that you might miss insights that are not obvious with the human eye. Data Talks PRO allows you to employ machine learning algorithms to perform segmentation of your customer base on your behalf.

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With Algorithmic Segmentation, you stay back and relax while a machine learning algorithm automatically generates segments that are extracted from a set of attributes. You just define the KPI you want the algorithm to look on and you get access to segments created with statistical methods. This way you will come up with audiences that you would have not discovered otherwise.

Features

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Data Talks prepares the right parameters such as the correct algorithm and the suitable number of generated segments so that the algorithmic segmentation is of top quality.

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Make use of those segments to target and act on the right audience by sharing the Profiles that belong to those segments to third-party systems.

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You have flexibility on defining the attributes that the segmentation algorithm is going to look at. If you do not want a certain Product Category such as Dairy Products to influence the segmentation, you can just remove it from the segmentation.

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Define Segments using Machine Learning algorithms on your most important KPIs. For example, discover segments of customers on the retail purchases per product category or brand.

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Export this segment information to CSV files for further processing.

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Give answers to business questions you never thought of before.

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Knowing your Audience

Analytics Framework

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Data Talks CDP offers you self-service Analytics functionality, and, thanks to this – you don’t need to involve any Data Scientists or Analysts from your team. You can flexibly create reports and dashboards to visualize and analyze your customers, segments and overall marketing efforts according to the KPIs your team has defined. Ultimately, you will be able to deliver a better customer experience by understanding how your customers and prospects interact with your business.

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Our Analytics framework allows you to both use predefined widgets designed to track common KPIs and create your own advanced analytics charts and tables by using our drag and drop function. You can set up dashboards for specific purposes and then let the rest of your team view your progress. You are 100% flexible in deciding which KPIs you want to measure, as it is based on the data you ingest in our CDP.

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You can also use Data Talks CDP, on top of the self-service Analytics, to evaluate your customer performance, for instance, how your audiences are performing on your different KPIs, or how efficient your communication with your customers is by creating your analysis using our Analytics framework.

Features

Data Talks Analytics Framework
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Create reports and dashboards to visualize and analyze your customers and segments without involving Data Scientists or Analysts.

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The reports and dashboards reflect your chosen KPIs and make it easy for everyone is your team to track your progress.

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Evaluate your customer performance, for instance how efficient your communication with your customers is.

Acting on the
right Audience

Email Builder

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Data Talks CDP is a Marketing Automation tool-agnostic Customer Data Platform. We allow you to keep using your Marketing Automation tool to act on your audiences by integrating with it and pushing information to and from our platform. In case you do not have any Marketing Automation tool purchased and you would like to communicate with your customer base through Email communication, then we have the solution for you!

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Data Talks CDP offers a user-friendly way of creating top-notch Emails without the need for any HTML coding knowledge in just a few minutes. You can create your own Email send out strategy, define the subject of your email, pick one or more Segments of customers to target, design your email template and you are all set to communicate.

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However, the benefits of using our Email Builder do not stop there. At Data Talks we believe that personalized communication with your customers increases engagement and loyalty. For this reason, our Email Builder is developed to allow you to use any of the data that you bring into Data Talks CDP. You can use any of the fields that are related to a particular customer and go all-in with personalization!

Features

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Create Email Sendouts to communicate with your customers.

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Use a drag and drop user interface to create your templates without any HTML code involved.

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Pick any subject and From Address name you like, and send the email using your own domain address.

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Bring any of your data into the Email to offer a personalized experience to the email recipients.

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Pick one or more segments of your customers to target.


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Test the email to a particular email address first to ensure your users will get the expected results.

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