Release Notes

Data Talks CDP is constantly evolving to serve our customers in the best way possible. On this page, all of our releases will be listed together with the date of the release. You will also be able to find more information under each release about the improvements that affect your experience in the CDP.

Release v1.58

Released: 19.05.2023

Email Builder – Send email previews to a specific segment

The users in the CDP now are able to send the preview email to the selected segment in addition to the selected individual addresses. If they choose to send the preview to the selected segment, all email addresses included in the segment will receive the preview email. Try sending an email preview to multiple email addresses at once by selecting a segment of internal users who need to approve a sendout before activating a new campaign. If the email campaign includes dynamic fields, the users are also able to choose one profile from the target audience of the campaign which fills the dynamic fields of the preview email.

Release v1.57

Released: 10.05.2023

In this release, we have two updates for Segment Builder among other general improvements to the CDP.

Editing time for existing recurring segments

The users in the CDP now do not have to create a new recurring segment only for changing the recalculation time schedule. The time set for the next run (next calculation for the recurring segment) is now editable regardless of whether the recurring segment has been executed or not. The change in the next recalculation time schedule will be applied for the following recalculations as well according to the set frequency.
Assume that there is a recurring segment which is recalculated at 10:00 AM every day and the recurring segment has already been calculated more than once. Now it is possible to change the recalculation schedule to 11:00 AM every day or 13:00 PM every day on the user’s need.
NOTE: Completed recurring segments cannot be edited.

Check and Export profiles with invalid email addresses from the segments

The users in the CDP are able to control not only the total number of profiles belonging to a segment but also a count of valid and invalid email addresses belonging to these profiles. It will help the users to understand the discrepancies between the number of profiles in the segment shown in the CDP and the number of profiles exported to other systems, such as Marketing Automation and Advertising tools. The profiles with invalid email addresses in a segment will be excluded once sharing the segment with other systems. The segment builder is now showing the exact number of profiles which will be excluded in the Create/Edit screen of each segment. It is also available to export the list of profiles with invalid email addresses to check them in detail.

Release v1.56

Released: 27.04.2023

Analytics Framework – Public Dashboards

The analytics dashboards in the CDP are now able to be shared with non-CDP users with permanent public URL links. The permanent public URL links of the dashboards are accessible without CDP access, which allows to share and monitor the supporter analysis and ticketing sales status within the entire organisation without giving CDP access to every colleague. To protect the public dashboard from being shared with unauthorised people, the CDP also allow users to set a password for each public dashboard. The URL link of each dashboard and password setting can be found in the setting of the dashboard which is accessible by clicking ‘Customize Analytics View’.

Email Builder – Excluding segments and individuals addresses

The users in the CDP are now able to select not only which segments and email addresses are included in the campaign but also which ones are excluded from the campaign. The segments and addresses selected for inclusion cannot be excluded, but if included segments and excluded segments are sharing some addresses, the shared addresses are excluded from the campaign.

Data Exploration – Find NULL values

There is a possibility that there are empty cells(Null values) inside the table in the CDP database. If the files uploaded through data onboarding are missing some cells or the integration with the CDP importing the data from the external system allows some columns as optional, NULL values can exist in the data source. In Data Exploration, the users in the CDP are able to check where the null values are by selecting specific columns and ticking the new search filter ‘Is Null’. This search filter condition will help the users to find which rows are missing values for the selected column.

Release v1.55

Released: 18.04.2023

Add individual email addresses to the campaigns

Until now, the users in the CDP were able to choose only the segments in the CDP to compose the recipients of their email campaigns. Now the users are able to add an individual email address to the recipient list for their campaigns if the email address is included in the contact information existing in the CDP.

Export invalid email addresses from the campaigns

The email builder in the CDP shows detailed information of recipients selected while the user is creating the email campaign, including the number of invalid email addresses. Now the users in the CDP are able to check exactly which email addresses are invalid as well by exporting them as a CSV file.

Data Onboarding – The column names in the files to be uploaded are editable

The users in the CDP are able to edit the column names in the file they are importing after selecting the file in the Data Onboarding file import. Unmatched column names between the file to be uploaded and the destined data point often blocks the system to find the right data point for the file, which means file uploading failure. Edit column names before selecting the destined data point will prevent this failure in advance.

Release v1.54

Released: 12.04.2023

Segments from Segments

The users in the CDP are now able to include or exclude existing segments once creating new segments. The lists of existing segments become a segmentation attribute. To include the profiles of existing segments in a new segment, set Segment Name as a segmentation attribute, set ‘belongs to’ as rule, and select the existing segment which needs to be included. To exclude the profiles of existing segments from a new segment, set Segment Name as a segmentation attribute, set ‘not belongs to’ as rule, and select the existing segment which needs to be excluded.

Release v1.53

Released: 04.04.2023

Analytics Framework – Campaign Analytics and Web Behavior Tracking

Users in the CDP are now able to see two new dashboards directly in the sidebar. 

  • Campaign Analytics: Performance analysis of email/SMS campaign executed in the CDP
  • Web Behavior Tracking: Behavior analysis of website visitors

The Campaign Analytics and Web Behavior Tracking dashboards will be configured automatically without any additional task by the user if the required data set is available in the account. The campaign Analytics dashboard will include key campaign KPIs (open-, click- and engagement rates) for everyone using the email builder and SMS sendout function in the CDP. The web Behavior Tracking dashboard will be shown to users who have configured web behavior tracking in their CDP. 

Release v1.52

Released: 21.03.2023

Analytics Framework – Data Source in Public

Users in the CDP are now able to find the Data Source tab while editing dashboards of Analytics Framework. For configuring analytics dashboards, you can use the tables and columns existing under the Data Source tab. When visualising data in one chart from multiple data sources, it is necessary to have a relationship between those sources. The configured relationships you can find on the same tab. The Data Source tab ultimately enables users to gain a deeper understanding and build more meaningful dashboards using the underlying data structure, including schemas, tables, columns and relationships.

Release v1.51

Released: 10.03.2023

Facebook Custom Audience Integration

Facebook Custom Audience Integration allows users to use the segments created in the CDP when creating advertising campaigns in Facebook Ads Manager, which enables their Ads campaign to target the right ad to the right audience. 

The users in the CDP can use the shared segments from the CDP including contact details and information as retargeting and lookalike segments resources for the next Facebook campaign, for example, offering the new jersey advertisements with Facebook Ads to the segments who have already purchased their previous jerseys before and Lookalike Audience.

The configuration of Facebook Custom Audience Integration is available on the Admin page of the CDP. Authentication of Facebook Business Manager and Facebook Ads Manager accounts is necessary.

Google Ads Integration

Google Ads Integration allows users to use the segments created in the CDP when creating advertising campaigns in Google Ads Manager, which enables their Ads campaign to target the right ad to the right audience. 

The users in the CDP can use the shared segments from the CDP including contact details and information as retargeting and optimized targeting resources for the next Google Ads campaign, for example, offering the new jersey advertisements with Google Ads to the segments who have already purchased their previous jerseys before. The segments shared from the CDP can be also used for optimized targeting + audience expansion resources. 

The configuration of Google Ads integration is available on the Admin page of the CDP. Authentication of Google Ads Manager account is necessary.

Discount Code as Button

The users in the CDP are now able to insert the discount code into their email campaigns in a format of a button. Once inserting the discount code block into the email template and finding the setting tab in the right sidebar, the users are able to see two dropdowns for selecting a set of discount codes saved in the CDP and for selecting the type of discount code. Selecting ‘discount code as button’ creates a button with a hyperlink. This option is best used to cover cases, where you would like to send your supporters to unique landing pages or when your discount codes are simply unique URLs.

Exact Match Search in Data Exploration

From now, searching and exploring data on the Data Exploration page allows advanced accuracy and prohibits unwanted search results. If the user in the CDP ticks the box of ‘Exact Match’ and searches for a value with the setting of the column, the table of search results only shows the rows whose value of the set column is exactly matched with the value the user entered. For example, if the user enters ‘2737’ with setting buyer_id column for search and ticks ‘Exact Match’ box, the search result table will show only rows which have exactly ‘2737’ in buyer_id column and the rows which have ‘12737’ or ‘27379’ values will be excluded.

Release v1.50

Released: 28.02.2023

Box with Whisker Chart

The Box with Whisker Chart allows users to see their data vary across a bigger data set with the indicators related to the data distribution: Maximum, Minimum, 1st Quartile, 3rd Quartile, Median and Mean. With this new chart type, the users can understand, for example, not only ticket distribution across season ticket holders and single ticket holders but also stadium attendance distribution across these groups within one chart by using this Box with Whisker Chart type. The Box with Whisker Chart can be found in the chart selection dropdown while configuring the dashboard in Analytics Framework.

Release v1.49

Released: 09.02.2023

Email Builder – Preheader

Users of the Data Talks CDP are now able to insert the preheader, the preview text below the email subject for their email sendout. The recommended number of characters for the preheader is from 30 to 80. Using a personalized preheader increases the open rates of your sendouts which can then result in increased ticket and merchandise sales.

Analytics Framework – Cloning Dashboard

Users of the Data Talks CDP are able to clone existing dashboards by clicking a button which is found in the rightmost of the list view. The cloned dashboard is going to the bottom of the dashboard list.

Automated Web Behavior Tracking

The new automated web behavior tracking allows users of the Data Talks CDP to configure their web behaviour tracking environment using directly inside the CDP. All you need to do is configure your domain(s) by submitting your domain address and Google Tag Manager ID and using the generated Application ID inside Google Tag Manager. This improvement reduces the configuration time and makes web tracking services run within minutes. 

Multi-Identifier Handling

Users of the Data Talks CDP have the opportunity to handle multiple email addresses and/or phone numbers per profile. With the latest addition to the CDP, you are able to choose whether you want to send newsletters to all of the available email addresses of your profiles, to some, or to only one email address per profile. If you choose to send only one email address per profile, the prioritisation rule needs to be set in order to decide which email address will be selected among multiple email addresses. This applies to SMS sendout and phone numbers as well.

Data Exploration

The new data exploration feature in the CDP allows users of the Data Talks CDP to preview their data as it arrives in the CDP. Now it is available to see the raw data existing in the CDP according to the table and column it belongs to in the databases. The data is available to be exported as a spreadsheet file as well, with the delimiter as |. A detailed guide for exploring your data: Data Exploration

Release v1.48

Released 27.01.2023

Content Library

The Content Library enables the end users to store, manage, and categorise every image and files they want to use for their email sendout. The end users are able to use not only the image for the visualization of their email sendout but also the public url of the files stored in order to attach or link filed information. 

Allowed file types by default: jpg, jpeg, gif, png, pdf, ppt, pptx, csv, xlsx, doc, docx and pdf.

Triggered Action – SMS Sendout with recurring segments 

Now, users of the CDP are able to execute rule-based campaigns not only by email but also by SMS. The fully automated SMS campaigns are sent with the frequency set in the selected recurring segment. Please find ‘Add Triggered SMS’ while creating a new recurring segment in the segment builder, below the ‘Add Triggered Email’ option.

Analytic Framework – Shortcut to your favourite dashboards

Users of the CDP are able to pin the dashboards to the side menu bar for shortcuts depending on their needs, such as according to the priority or frequency to use. Ticket Sales and Merchandise Sales status dashboards are good examples. The toggle on-off can be found in the dashboard setting of the sidebar once editing each dashboard.

Release v1.47

Released 09.01.2023

Analytics Framework – Dashboards and charts cloning

To reduce the time of setting up similar dashboards to existing ones, you will now be able to clone entire dashboards or individual charts.

Release v1.46

Released: 27.12.2022

This release contained several general improvements to the overall performance of the application.

Release v1.45

Released: 08.12.2022

SMS Sendout – Notifications about the number of SMSes 

To help our end-users be more informed about the number of SMSes in a sendout and write better messages, we have added: 

  • a dry-run service that will give the final number of SMSes that will be sent (4th step: Confirm)

Release v1.44

Released: 22.11.2022

Analytics Framework – Text editing

With the latest release, Data Talks extended the opportunity to add formatted texts inside the dashboards built in the CDP. This feature can not only be used to structure the dashboards better, but also to add explanations, notes, or external links, that all users of the account can benefit from.

Release v1.43

Released: 15.11.2022

This release contained several general improvements to the overall performance of the application.

Release v1.42

Released: 03.11.2022

This release contained several general improvements to the overall performance of the application and the user experience, for example:

  • new Release bar announcing the latest version of the product, including a link to this document and the option to log out and log in to the Data Talks CDP again to experience the latest updates from Data Talks

Release v1.41

Released: 21.10.2022

This release contained several general improvements to the overall performance of the application and the user experience, for example:

  • the time zone for displaying values in your dashboards is now set automatically based on your location
  • another filter option, “this year” is added to the Analytics Framework
  • the administration page for segmentation is updated with a features, such as being able to preview the values of an attribute (e.g.: AGE -> 1,2,3,4, etc.), the option to change from free text to dropdown for text values and the option to change the name your segmentation attribute appears with

Release v1.40

Released: 06.10.2022

Analytics Framework – Grid Upgrade

Our main goal when working on the new grid was simplicity and smooth interactions.
Now, for example, while creating your dashboard, rows will be added automatically when dragging & dropping new chart types from the sidebar. It will also be easier to customize how you view your dashboards, as you can rearrange and resize charts between multiple grids (both rows and columns).

Analytics Framework Improvements

  • Columns in tables with valid URLs are clickable
  • We have introduced more dependencies to charts so they can simultaneously use data from multiple data sources. This could help you to track, for example, changes in time not only for sold tickets but also for sold and scanned tickets.
  • All charts are now auto-scaled, which means that charts with large-scale numbers will have different values on the Y axes than those with small-scale values. That will help you to read your data.

Release v1.39

Released: 14.09.2022

Analytics Framework – Time-series chart [NEW]

The new chart is now available. Time-series chart will help you to deal with vast sets of data. For example, if you want to compare how people were buying season tickets over the past 5 years, this chart is a perfect choice. Within only one chart, you can analyze the whole period (5 years) or narrow it down to a shorter time period if you spot an interesting trend.

Email Templates – Locking Organizational Templates

We introduced another type of organizational template, which is locked from editing and could be used only after duplicating. The aim is to protect some templates from accidental and unwanted changes.

Release v1.38

Released: 31.08.2022

This release contained several general improvements to the overall performance of the application.

Release v1.37

Released: 09.08.2022

Segment List Page – Segmentation Export System Improved

To help users monitor the process of exporting Segments to multiple external marketing automation systems like Braze, Taguchi, or Salesmanago, we have separated them on the Segments list.

Choose the segment from the set segement list

Admin Page – Logo Uploader

We have improved the logo uploader and added hints about the desired logo dimensions.

Release v1.36

Released: 18.07.2022

Segment Builder – Ability to re-run adhoc segment

You are now able to edit and re-run a previously saved adhoc-type of segment. With this you no longer need to create the same one-time segmentation repeatedly, rather run your segmentation and eventually connected triggered campaigns (and data sharing to connected 3rd party tools) when your campaign calendar needs it.

Release v1.35

Released: 07.07.2022

Triggered Actions – Discount Codes Availability [NEW]

We have added the support for discount codes to the triggered emails. This functionality will allow you to, for example, add discount codes to the emails sent to recurring segments with people who have just signed up for a newsletter.

Release v1.34

Released: 28.06.2022

Email Builder – Public URL for campaigns [NEW]

For each email campaign, the Data Talks Sports CDP now generates a public URL that can be shared with audiences outside of the recipients of the campaign. For instance, you could publish previously sent newsletters on the website or create a catalog of your campaigns. This public URL does not include any of the personalization fields used in the campaign. The browser icon to generate this link can be found in the email builder list view, next to each campaign.

A image over the improves public URL for Campaigns in Data Talks CDP

Email Builder – Personal URL for campaigns [NEW]

In the Email Builder, the Data Talks Sports CDP now offers the possibility to add a URL in the email template where the recipients can display the content of a campaign in their browser. This link is unique, connected to each recipient, and should not be shared publicly. The link will include the personalization fields from the email as well.

Data Talks CDP Email builder showing a preview of an finished email for a campaing

Case sensitive Hard IDs

Data Talks continues to improve its API and will now allow an optional case sensitivity setting for Hard IDs (see our API Reference for more information) when ingesting data to the Data Talks Sports CDP. When connecting new data sources to the CDP, consult with your Customer Success Manager on best practices.

Release v1.33

Released: 13.06.2022

Admin Page- Domains & Emails Configuration [NEW]

A new page for configuring the domain used to send emails and the email address from which emails are sent and reply-to email.

Email Builder – Using Dynamic Elements as linking

We have added the possibility to use dynamic links for your email builder, this way even further personalizing your communication to your customers. This can be most commonly used for Abandoned Cart recovery activations, when each customers’ cart have a unique URL which you can now easily link as a Call-to-Action in your emails. In this case, if you create a “BUY {cart_URL}” button, any user who presses this is redirected to their cart page.

Release v1.32

Released: 06.06.2022

Emails List – Aggregated triggered emails

Regular emails and triggered emails are separated under different tabs on the emails list. This gives a performance overview for both the entire campaign and individual sendouts.

Email List in Data Talks Sports CDP showing an example of how email list looks for triggered emails

Segment Builder – General Interface Enhancements

With this release, we have a general upgrade with several enhancements of the user interface when it comes to the Segment Builder, making it easier for you to create one-time and recurring segments.

The general interface enhancements in Data Talks Sport CDP shown under the Set up your account section

Release v1.31

Released: 26.05.2022

This release contained several general improvements to the overall performance of the application.

Release v1.30

Released: 17.05.2022

Analytics Framework – Sankey Charts

New, preconfigured chart/widget is now available. The Sankey chart will show your supporters’ journey when purchasing tickets with connection to their Supporter Lifetime Value. The Sankey is able to break down this complexity into a visually simple diagram. If you are interested in setting this up, contact your Customer Support Manager.

A example of data talks CDP Sankey charts

Release v1.29

Released: 09.05.2022

Email Builder – Discount Codes Availability [NEW]

Now it is possible to add discount codes to your email campaigns and engage your customers in a more personalized way in your newsletters. In order to start using the discount code functionality you should:

  1. Go to the page Discount Codes under Admin, create a new discount code and upload previously generated codes. Additionally, you can set an expiration date and email alerts regarding discount codes limits.
  2. Start editing the email to which you want to add discount codes. Select Discount code from open blocks in the email builder and choose the previously created discount code in the Type field.
  3. According to the previously set email alerts, you will be informed if there are not enough/no discount codes left.
  4. On the Profile Preview Page, you can find information about discount codes sent to a person.
Set up your account guide for the email builder, showcasing ned new discount codes availability

Profile Preview Page – Emails preview

Under each Data Point Profile preview, you can now find all emails that have been sent to this person.

Profile prevview page, showing example email adresses in preview mode

Segment List Page – Segment statuses added 

A column with the segment’s status has been added to the Segments List. “Last Run” and “Next Run” columns are separated, so it is easier for you to track if the segments are working correctly.

Release v1.28

Released: 29.04.2022

Navigation – Top, Footer & Side-bar [NEW]

In this release, we launched our new navigation. This is an upgrade of the side navigation bar, as well as the top bar and footer. The new navigation includes the following: 

  • The side navigation bar’s user interface is refactored and all available features are grouped under Collect-Analyze-Act so you can better understand which area you want to focus on. 
  • Links to the documentation and use cases videos are now available from the top bar.
  • The language selector is moved from the profile settings to the footer to be more accessible. 
  • Additional user profile menu enhancements are available.
Data Talks Sports CDPs new menu selection, with belonging widgets

Date/Time Picker – Disabling Invalid Dates

We improved the date picker to be more error-proof. Dates that are unavailable due to other settings will be disabled. This feature can be helpful during Segments’ creation.

Image of improved date and time picker, a preview of the interface in the CDP

Release v1.27

Released: 12.04.2022

Segment Builder – Changing time of recalculation

With this release, you will be able to change the time of recalculated segments even after the first time the segment has been calculated. This means that you will be able to decide flexibly when you want a recurring segment to be recalculated with new profiles.

Triggered Actions – Previously triggered campaigns

After you’ve used the Segment Builder to trigger campaigns you can access the history of the previously triggered campaigns. We’ve made this easy for you by adding a Triggered Actions to those segments that have been used to trigger campaigns. In this tab you can see all previous campaigns that have been triggered by the specific segment you are viewing.

Snapshot of the change from triggered campaigns to triggered actions from the Data Talks Sports CDP interface

Release v1.26

Released: 04.04.2022

This release contained several general improvements to the overall performance of the application.

Release v1.25

Released: 28.03.2022

Segment Builder – End-date functionality

If you want to create a recurring segment that only runs a specific time period, you can now specify this in the Segment Builder by enabling the End Date and Time. Simply define when you want the segment to stop running and it will not be recalculated after this date and time.

Step by step guide on how to create a recurring segment that only runs a specific time in the Set up your account guide

Segment Builder – Invalid dates

When selecting start and end dates for recurring segments, you won’t be able to accidentally pick invalid dates as they are automatically disabled. 

Segment Builder – Editing segments once they have been calculated 

You’ll be able to edit segments after they have been calculated as well. This means you can edit your recurring segments whenever you want to.

Email Builder – Templates used in previous campaigns

When you’re creating a new campaign you can now also use the templates you used in previous campaigns, by adding them from the “Previous Campaigns” section. This means that for instance if you want to create a new campaign but with a similar template, you can add the previously used template and just change a few details.

Email design overview in Data Talks Sports CDP interface, preview of a email design in Set up your account guide

Release v1.24

Released: 22.03.2022

Email Builder – Unsubscribe block added to template

In order to add the unsubscribe link to an email template that you have created from scratch, you can add it by dragging and dropping the “Unsubscribe” block, available in the Open Blocks tab. 

Email Builder – Distinguishing email template changes

If you want to discard changes you have made to an existing template in the Email Builder, you can click “Change Template” and opt to use the same one (but without the changes you made) or select a completely new template.

Release v1.23

Released: 07.03.2022

Email Builder – Optional confirmation email

After each campaign is sent, you receive a confirmation email to inform you that the campaign was successfully sent. If you do not want to receive these confirmation emails, you can opt-out of receiving them. Contact your Customer Success Manager to deactivate receiving these notifications.

Email Builder – Personalization fields in the subject line

To make your email campaigns even more personalized, you can add personalization fields in the email subject line. Click the icon marked below and choose from the range of personalization fields available to you.

A step by step guide on how to add personalizations fields in the subject lines in Data Talks CDP

Release v1.22

Released: 27.02.2022

Segment Builder – Triggered Actions[NEW]

With Triggered Actions you will be able to rule-based email campaigns directly from the segment you’ve created in the Segment Builder. This means you’ll create fully automated campaigns that are sent according to a set frequency. 

After you’ve created your segment, you can decide if the conditions in the segment also should trigger an email campaign to the profiles in the segment. In order to activate this you need to do the following:

  1. Create a segment.
  2. Decide if the segment is a one-time (ad-hoc) segment or a recurring segment. This will impact how often the triggered email campaign is sent.
  3. If you create a one-time segment you simply choose when you want the email campaign to be triggered (this can be anytime after you have created the segment).
  4. If you’ve created a recurring segment, the triggered email campaign will reflect the frequency of the recurrence of the segment. If you’ve set the segment frequency to daily this means it will trigger the email campaign daily. 
  5. If you want to stop sending a triggered campaign, you need to deactivate the campaign by editing the email campaign (not the segment) and disable the toggle for “Is this email ready to be sent”.
A snapshot of Data Talks Sports CDP showing how to create triggered messaging in the interface

Email Builder – Duplicates

In the case of multiple profiles sharing an email address, for instance a family email address, users now need to decide how to handle these campaigns when duplicate addresses appear. Before this improvement, the people that were included in a segment received the newsletter as many times as the email address was included in the segment. Now you are prompted to decide how to handle this in a pop-up window with two alternatives:

  1. Send email to all profiles
  2. Send email one-time per email address

SMS Sendout – Unsubscribe link

When creating an SMS campaign you need to ensure that the recipients can unsubscribe from your SMS campaigns if they wish to do so. This is now easier than ever. You simply add an unsubscribe link in the SMS text box when you create your campaign by clicking the icon marked below. Your recipients will be able to click this link to unsubscribe themselves from marketing messages.

Preview over a SMS campaing with instructions on how to add a unsibscribe link in tje SMS sendouts in the Set up your account guide

Release v1.21

Released: 17.02.2022

Segment Builder – New refresh button

A new refresh button has been added to Segmentation under the Admin pages. If you want to refresh the segmentation information and aliases you simply click this button and it will sync with your data in the database, which previously had to be done by contacting your Data Talks administrator.

A snapshot of Data Talks Sports CDP Segment builder showing the new refresh button

Email Builder – Default values in dynamic fields

When creating an email campaign you can add dynamic personalization fields to make your campaign more compelling. You can add a default value in these fields if you do not have data to populate it with.

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