Collect, Analyze and Act on your data in real-time
Collect
Connect data from scattered sources (offline/online, structured/unstructured) into a central repository
Analyze
Build a unified customer view that includes all known interactions and touch points. Manage profile information in real time across different channels.
Act on insights
Present personalized omnichannel messaging across owned & paid channels. Target the right person, with a relevant message, at the right channel and at the right time.
Data Talks PRO in a nutshell
Get a common truth and unified overview. Streamline the access to deep and relevant customer insights.
CDP components and capabilities
Data is the secret to creating a relevant customer experience. A CDP is the software that easily unifies your existing data to create a single customer view, which you then can act on in second or third party tools
(like a Marketing Automation system).
(like a Marketing Automation system).
Data Ingestion and Integration
Data Talks PRO consumes all kind of online and offline data; from spreadsheets to social media data.
Just to give you a taste, PRO eats for breakfast data such as event-level behavioral data (e.g. websites, apps, mobile browsers), demographic & firmographic data, transactional data, offline & modeled data (e.g. RFM models, propensity scores, next best action)
There is no data source that we can't consume!
Real-Time Segmentation
PRO makes it easy for you to define and manage rule-based segments on the fly.
How is that even possible?
Based on our modern data processing pipeline, which can deploy decision-making rules to endpoints or streaming architecture, everything is possible!
Customer Profile Management
Wouldn't it be awesome if you could connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization and measurement?
Through deterministic and probabilistic matching, we create universal and persistent consumer profiles by solving the identity of customers and visitors across different states (known & unknown).
Expose customer data to other systems
As a Marketer, you want to be flexible when it comes to which external channels can consume your valuable customer data.
Integrate out-of-the-box with any software system through our connectors and ready-made APIs, allowing access to data for deeper analytics while boosting customer engagements.
Act on your insights in real-time
By exposing your customer data, sliced and diced according to your business needs, we make it accessible to other systems like marketing automation software, customer relationship management (CRM), data warehouse or even your preferred data visualization software.
Marketing Automation
Send a personalized offer or discount via email or SMS.
Social media
Stop advertising to existing clients and target only those that have a high probability to buy.
CRM
Notify your Sales team about the 'hot leads' that they should prioritize.
DMP
Create look-alike audiences and identify new, additional customers likely to purchase products while increasing the scale of your audiences.
Data Warehouse
Sync your Marketing data platform with your existing business data warehouse and enable real-time decisioning across your company.
Website
Enable full personalization of the offers presented in your online store, for both known and anonymous users, using recommendation frames.
Trusted my many
Sounds interesting?
Get in touch and we ‘ll take it from there.