October 23, 2020

Protecting our clients’ data – policy & procedures

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

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September 15, 2020

Checklist: how to identify the real CDP solutions (from the wannabes)

To help buyers identify real CDP vendors, the CDP Institute, a vendor-neutral organization, provides a RealCDP program. This program is designed to differentiate the real CDP vendors from the ones with incomplete systems.

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September 7, 2020

How to use Social Sentiment to boost your Marketing and Product development [use case]

When was the last time that you received customer feedback? And more importantly, do you know how to automatically collect, analyze and turn it into actionable intelligence?
Understanding how users feel about your brand helps you keep your marketing and product development efforts on track. It also allows you to respond right away to positive or negative input.

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September 2, 2020

9 CDP Misconceptions Clarified

Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.

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August 6, 2020

How to choose the best Customer Data Platform – the ultimate guide

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.

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August 6, 2020

Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution

To build or not to build. This is probably the big question that comes to mind when IT and Marketing join forces to evaluate new technology that would like to add in their software arsenal. Choosing how to proceed with a Customer Data Platform is not an exception.

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