April 16, 2020

5 benefits of a Customer Data Platform (CDP) that all marketers should know about

Do you know what a Customer Data Platform (CDP) is? Don't worry, not many marketers actually know what it is.  Right now, there is a shift happening in many companies. Marketing is moving closer to IT and technology. Maybe a little too close for some. This opens up for new…

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April 16, 2020

17 Effective Ways to Increase Conversions on Your Website

Getting visitors to your website is important, you know that. But if visitors don't convert to leads, that traffic doesn't matter much. Therefore, it is important to get visitors to act so that you can start building a relationship with them to increase conversions on your webpage (more on that…

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April 16, 2020

What Is Marketing Automation And Is It Worth Investing In? (Including Examples)

You've heard about marketing automation, right? Maybe you know what it is. Maybe you kind-of-know, but aren’t sure how and if it can actually help grow your business. Marketing automation remains a buzzword for marketers. That’s not a coincidence. It’s estimated that 49% of companies currently use automation as part…

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April 16, 2020

Automate your ecommerce: customer case (and 3 proven strategies)

There is a lot to think about when doing ecommerce ... You should get the right and ongoing traffic to the website. Once they are on the website, you want to capture the visitors and make sure they end up on your email list. (That way you own the contact…

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April 16, 2020

What is a Customer Data Platform? An Introduction To Marketers

The customer journey isn’t consistent and linear. You know this already. Customers constantly switch between phones, tablets, laptops and instore purchases. They also demand relevant messages and personalized treatment. This makes the customer journey, not straight and predictable, but complex and dynamic: Meeting the expectations of today’s demanding customers Mapping…

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April 13, 2020

New masterclass: “CDP Fundamentals: How to grow your business & provide a world-class customer experience”.

We live in an era where it is more important than ever to have a mindset of "learn-it-all" instead of "know-it-all". To come out stronger from the current situation, it is imperative to keep talking to your customers and give them the customer experience they expect. Many companies today struggle…

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